Eva Moreno
President/Founder
Our Mission
At the Lucha Foundation, our mission is to go beyond medical care to address the emotional and physical strain of a cancer diagnosis. We are a nonprofit organization dedicated to restoring dignity, confidence, and joy to women battling cancer in the Rio Grande Valley.
We believe that true healing begins when a woman can focus on her recovery, not the daily hardships of her disease. Read MoreBoard Members
Francisco Gonzalez
Board Member
Selene Suarez
Board Member
Liliana Hernandez
Board Member
Ana Campos
Board Member
Anna Rodriguez de Ochoa
Board Member
Your Donation Restores
Every dollar directly funds a meal, a ride, or a makeover, allowing a woman battling cancer in the RGV to focus on healing, not hardship. Join us in making a tangible difference today.
Our Services
Your Journey
Starts Here
Photoshoots
A professional and empowering photography session to capture your inner strength and spirit, providing beautiful images to celebrate you.
Emotional Support
Access to peer support groups and one-on-one sessions that provide a safe, understanding space to share experiences, manage stress, and build community.
Community Resources
Personalized connection to a network of vetted local and national resources to help with financial aid, housing, specialized care, and other pressing needs.
Frequently Asked Questions
Have questions about who we serve, how to volunteer your time, or the best way to make a donation? Find quick, clear answers here so you can easily access support or get involved with the Lucha Foundation.
We offer emotional support, transportation, meals, wellness and beauty services for individuals undergoing cancer treatment, survivors, and caregivers.
We also provide assistance with completing applications, covering medical travel expenses, and supporting bill payments—as well as help with other essential needs that may arise during the cancer treatment stage, based on available funding.
LUCHA proudly serves men, women, and children across our community.
We refer individuals to Ángeles Sin Fronteras, a nonprofit that specializes in providing wigs to cancer and alopecia patients.
Yes, LUCHA may offer financial assistance with medical costs on a case-by-case basis, depending on available funds and individual needs.
LUCHA supports men, women, and children who are currently undergoing cancer treatment, as well as cancer survivors and their caregivers.
You can apply through our website by filling out a simple online application form. Each request is carefully reviewed based on need and funding availability.
Yes! We provide emotional support groups and can connect you with professional counseling services to help you navigate the emotional challenges that come with a cancer diagnosis.
We welcome both volunteers and donors! You can sign up to volunteer or make a contribution through our website. Every donation directly supports individuals and families in need.
LUCHA hosts various events throughout the year, including:
• Fundraising Galas and Pop-Up Markets
• Support group gatherings
• Awareness campaigns
• Community outreach events
These events help us raise funds, spread awareness, and bring hope to those affected by cancer.